I think there were many expectations coming into the meeting and what was said was very telling. You did an excellent job with such a tough group. This is what happens when you bring real smart people together.

United BioSource Health Care Analytics division

From start ups to start overs, most companies tend to adopt the ready, fire, aim.. with their marketing efforts, only to be disappointed (or occasionally surprised) at the results. Dollars are spent and wasted, and the confidence in what works and what doesn't is eroded. 3-Legged stool is a consultancy and workshop whose sole mission is to help companies stop marketing by the seat of their pants.

Customizable, Half- or Full-day Workshops to Meet Your Needs

3 Legged Stool workshops generally begin with senior management, and as needed, we work through the ranks of various departments until everyone, from the CEO to the receptionist, understands the Brand story and how to live it. The facilitations help organizations recognize how each person contributes to the customer experience at the granular level.

Workshops are built around specially created, interactive exercises to accommodate various group sizes and time considerations. They can be half- or full-day, with 5 to 50 or more participants. We will help you identify what you need and who needs to be at the table to ensure the most successful consensus-building process.

At the conclusion of the workshop(s), we provide a summary report of findings and insights gleaned from the process. Further, using the insights uncovered by your own organization, with the help of our guided facilitation, we can support you by developing a cost-conscious strategic marketing plan that strengthens and balances each leg of the stool – to ensure overall Brand success.

Workshop and Presentation Topics Include:

• The Hunt for Buried Treasure (Finding Your Core Story)
• Creating an "Ownership Culture"
• Prove It! How a Culture Keeps Its Promises
• Brand Mapping
• Owning Your Place
• Brand Positioning
• Rediscovering Your Company's Soul
• How to Tell Your Story to Those Who Want to Hear It
• Brand Stewardship: Keepers of the Flame
• Brand Congruity Audit
• Brand Positioning: Rediscovering Your Company’s Soul

Pricing Structure

• For more information, please contact 3 Legged Stool
• For speaking engagement pricing, please contact 3 Legged Stool

Put Your Brand to Work for Measurable Results.

Once we’ve helped you uncover – or re-discover – your core Brand promise and you have the infrastructure in place to support it, you can feel confident that your efforts to implement will be on solid ground. And if you need help with implementation, on any level, 3 Legged Stool has the resources available to support you with:

• Brand Management
• Integrated Public Relations and Marketing Campaigns
• Analytics-based Campaigns and Fulfillment
• Advertising
• Event management
• Media relations
• Publication writing and production
• Direct mail
• Crisis communications
• Employee relations