3LS really helped me to regroup and reignite my passion for what I do. Together I feel we "sorted the wood from the trees".

BreastNet Diagnostic Imaging

The 3 Legged Stool process is built on the three foundations of balanced marketing and successful business practice:

Context. Content. Conversation.

How would you and the senior leaders of your company answer the following questions?

• Is your organization’s Brand promise known and understood by all audiences?
• Does your organization integrate its core story and values throughout all departments?
• Is your marketing program aligned with your organization’s strategic vision?
• Is there a defined Brand strategy for your organization?

These questions get at the heart of the purpose of the 3 Legged Stool process. We help companies clarify their core Brand promise, and we then take an in-depth look at where that promise is supported – or sabotaged – internally.

Identify the Brand promise. Ensure that it is fully understood and fulfilled at every level. Then – and only then – tell your story externally.