Everyone said it was an important learning experience and exciting to be part of the branding process in this way. We look forward to the next steps.

Kean University, Department of Education

The 3 Legged Stool process is built on the three foundations of balanced marketing and successful business practice:

Context. Content. Conversation.

How would you and the senior leaders of your company answer the following questions?

• Is your organization’s Brand promise known and understood by all audiences?
• Does your organization integrate its core story and values throughout all departments?
• Is your marketing program aligned with your organization’s strategic vision?
• Is there a defined Brand strategy for your organization?

These questions get at the heart of the purpose of the 3 Legged Stool process. We help companies clarify their core Brand promise, and we then take an in-depth look at where that promise is supported – or sabotaged – internally.

Identify the Brand promise. Ensure that it is fully understood and fulfilled at every level. Then – and only then – tell your story externally.