What Are The 3 Legs?
Why You Need3 Legged Stool About the Facilitators Portfolio Examples About the Workshops Contact Us Thought of the Day Home 3 Legged Stool is a Practice Group of Springboard Brand and Creative Strategy, Ltd.
I HIGHLY recommend Barbara Bellman as a facilitator. She was very organized and focused right in on the issues, getting into the heart of what OUR issues were. We came away from the day with a renewed enthusiasm for our business relationship and a more committed sense of our goals. I truly do think the experience with a day of 3LS guidance will prove worthwhile for a long time to come.
PCA Skin Care Systems
PCA Skin Care Systems
The 3-Legged Stool Approach to marketing is a balance of three fundamental elements.
Visibility is one. But it is the last.
When you know the market. You will know how to reach it.
Discover and refine the client's unique core market position, given the context in which that client operates and the essential story that differentiates them from competitors and challengers.
Workshop Facilitation:
- Brand Mapping
- Owning Your Place
- Brand Positioning
- Rediscovering Your Company's Soul
It's not just about having a good story to tell. It's about being a good story.
Evaluate those aspects of the client's business that support the client's established position in terms of service, quality control and delivery on the promise.
Workshop Facilitation:
- The Hunt for Buried Treasure
- Creating an Ownership Culture
- Leakage, Seepage, and Assorted Company Waste
- Prove It! How A Culture Keeps Its Promises
It's not what you spend that is costly. It's what you waste.
Identify those messages, visual cues and media opportunities that effectively move, touch and inspire the client's ideal target prospects such that they become valued and profitable customers of their organization.
Workshop Facilitation:
- Brand Strategy: How To Tell Your Story To Those Who Want To Hear It
- Brand Stewardship: Keepers of The Flame
- Brand Congruity Audit
