I think there were many expectations coming into the meeting and what was said was very telling. You did an excellent job with such a tough group. This is what happens when you bring real smart people together.

United BioSource Health Care Analytics division

The 3-Legged Stool Approach to marketing is a balance of three fundamental elements.

Visibility is one. But it is the last.

When you know the market. You will know how to reach it.

Discover and refine the client's unique core market position, given the context in which that client operates and the essential story that differentiates them from competitors and challengers.

Workshop Facilitation:

• Brand Mapping
• Owning Your Place
• Brand Positioning
• Rediscovering Your Company's Soul

 

 

 

 

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It's not just about having a good story to tell. It's about being a good story.

Evaluate those aspects of the client's business that support the client's established position in terms of service, quality control and delivery on the promise.

Workshop Facilitation:

• The Hunt for Buried Treasure
• Creating an Ownership Culture
• Leakage, Seepage, and Assorted Company Waste
• Prove It! How A Culture Keeps Its Promises

 

 

 

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It's not what you spend that is costly. It's what you waste.

Identify those messages, visual cues and media opportunities that effectively move, touch and inspire the client's ideal target prospects such that they become valued and profitable customers of their organization.

Workshop Facilitation:

• Brand Strategy: How To Tell Your Story To Those Who Want To Hear It
• Brand Stewardship: Keepers of The Flame
• Brand Congruity Audit

 

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