We all thought the process was very useful in helping us get a better grip on our brand. We had gotten so focused on servicing our clients and managing our growth, that why were doing this had gotten buried in the day to day.

Community Analytics Research

The 3 Legged Stool process is built on the three foundations of balanced marketing and successful business practice: Context. Content. Conversation.

3 Legged Stool is a Brand strategy workshop company that challenges your organization’s leaders to take a journey with us – a journey that will ultimately reveal your core Brand promise. Our customized workshops stimulate creative thinking, open and honest dialogue, unique solutions and a renewed passion for your strategic direction.

3 Legged Stool is not an agency.

It is a consultancy and workshop process that helps companies (small or large) identify and fully integrate their mission with the demands of the marketplace and all touch points within that organization that contribute to - or undermine – those touch points.

How did 3 Legged Stool come about?

During our 30 years in this field, clients consistently wanted to start their marketing journey at the end – by telling their story to the world in a brochure, an ad or a press release. Digging deeper, we often found that they weren’t really ready to tell their story. They couldn’t always articulate their Brand promise, and in many cases, they weren’t living their Brand internally.

We wanted to break that cycle in a positive, proactive way.

Our engaging and enlightening process takes our clients back to the beginning to ensure that every marketing dollar they ultimately spend is strategic and that every tactic yields measurable results.